On their Google Analytics website Google declares:
Important: Google Analytics does not collect any personal information about your website users. Read the Google Analytics privacy document for more details.
However, “In May 2011 it was ruled that EU websites must get user permission to store non-essential cookies on client computers. Website owners were given 1 year to comply before legal action is enforced. This resulted in all EU websites having to stop collecting Google Analytics data without the consent of the end user.”
Opt out of Google Analytics :
You can option out of Google’s Advertising Cookie here.
Use a browser plugin to opt out of Google Analytics : Google Analytics Opt-out Browser Add-on
Are you familiar with COPPA (Children’s Online Privacy Protection Act of 1998), perhaps you should be because as of July 1st, 2013 if your app or website “(1) operate a website or online service that is “directed to children” under 13 and that collects “personal information” from users or (2) knowingly collects personal information from persons under 13 through a website or (2) knowingly collects personal information from persons under 13 through a website or online service.”
Have you heard of California OPPA? Perhaps you’re thinking I’m in Portugal and my website is not hosted in California or the USA so it won’t be relevant to you. Well guess again.
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