iOS Kids Apps Section

Apple has a new Section in the App Store which means it has amended it’s iOS App Store Review Guidelines.

Apple’s new guidelines cover four key points:

* * * *
24. Kids Apps

24.1 Apps primarily intended for use by kids under 13 must include a privacy policy

24.2 Apps primarily intended for use by kids under 13 may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user’s activity within the App), and any contextual ads presented in the App must be appropriate for kids

24.3 Apps primarily intended for use by kids under 13 must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce

24.4 Apps in the Kids Category must be made specifically for kids ages 5 and under, ages 6-8, or ages 9-11

* * * *

For the iOS App Review Guidelines with commentary click here

So this brings up the question, ‘Do you have a privacy policy?’

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