Planning on publishing an app on Google Play?
You may wish to be familiar with their guidelines, otherwise you may find your app removed from their app store.
The latest modification to their guideline states:
Dangerous Products: . . . An app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other than Google Play’s update mechanism.
This modification was in response to Facebook’s app that permitted app updates outside of Google Play.
It’s probably more related to Bogus Advertising Network. Do you know the advertisers you’re in bed with? If not, why are you opening your app to them? Your choice of an advertising Network could come back to bite you.
Many apps link to content outside the apk, these apps are not affected by the guidelines. The guideline is concerned with the binary. Therefore apps using a config file to deliver content are not restricted by this guideline.