Understanding Apple, in a post reformation world
What you must appreciate is that Apple is sorta like a born-again post-reformation mega-church.
Apple wants to have a personal relationship with each and every one of us, and tithing starts at $99/year.
Apple doesn’t want priests (app developers) placing themselves between the flock (publisher) and the Almighty (Apple). Therefore every organization (publisher) desiring to have an app shall be allowed (obligated) to have a personal relationship with Apple.
So though Apple is happy for you the developer to help bring the flock to enlightenment (creating the app) you will not interfere with Apple’s personal relationship ($99/yr.) with the flock (publisher).
Even further, the flock (the publisher) shall not interfere with Apple’s direct and personal relationship with the sheep (the app user) by allowing direct install of the app. Install will be directly through the Almighty (Apple).
Therefore all personal relationship (30%) between the user and Apple shall not be interfered by either the developer or the publisher.
Furthermore, Thy shall not jailbreak, it’s a mortal sin which leads to damnation and you’ll be excommunicated (Apple will cancel your warranty).
If you wish to giveup drinking the Kool-Aid consider:
Mobile Web Apps.
Just some musings by,